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An IDC Technology Spotlight

Winning with CX: Product Analytics for Growth and Personalization

With digital channels taking over as the primary revenue generator, organizations are in various stages of business process change to expand and optimize their digital business offerings.

According to IDC’s most recent C-suite global survey, the top three business priorities are:

  • Improving operational efficiency
  • Improving customer satisfaction and experiences
  • Increasing profits

These can only be achieved by doubling down on building better products and digital experiences for customers.

This brief from IDC explores how product analytics can focus product and marketing teams on tighter alignment on common customer metrics for acquisition, activation, retention, and customer experience (CX) to improve organizational customer centricity.