Session 1: North Star Framework & OKRs

Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's best products optimize for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part product-led growth webinar series, experts from Amplitude will discuss the metrics, frameworks, and tools that are helping today's most successful brands win. You'll be inspired to move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

Make sure to register for all 3 via the links below. If you can't join a session, we will send you the recording:

• August 18: North Star Framework & OKRs
• August 25: Optimize for Retention
• September 1: Build for Product-Led Growth

In this first session we cover the North Star Framework & OKRs. You'll learn from our subject matter expert John Cutler:

• How OKRs and North Star Metrics are different but complementary
• How to align OKRs with your North Star inputs
• How to integrate metrics with the North Star Framework

We hope you will enjoy the recording of this webinar.