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Webinar On-Demand

Session 3: Build for Product-Led Growth


Anjali Kumar

Marketing Lead APAC, Amplitude

Hiral Shah

Director of Product Management, Amplitude

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Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's best products optimize for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part Product-Led Growth Webinar Series, experts from Amplitude will discuss the metrics, frameworks, and tools that are helping today's most successful brands win. You will be inspired to move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

View the recording for all 3.

The third session will provide you a good understanding what product-led growth means, and why it matters:

  • Why new user activation and engagement are key to your product strategy
  • How to focus your product team to find new ways to deliver value to your users

We hope you will enjoy the recording of this webinar.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.