Define Your North Star

Webinar On-Demand

Growth Webinar Series: Define Your North Star


Nate Franklin

Principal, Product Marketing, Amplitude

Yoshi Suzuki-Lambrecht

Senior Principal, Customer and Product Strategy, Slalom

Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part webinar series, Amplitude's product experts will discuss the metrics, frameworks and tools that are helping today's most successful brands—the digital disruptors—move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

In the recording of this first session, you will learn:

  • The definition of North Star Metric

  • How to define your North Star Metric

  • Case studies and best practices to start building your North Star

Want to continue the learning? You can find Parts 2 & 3 of our Growth Webinar Series linked below:

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.