Optimize for Retention

Register for the May 5 session covering Retention.

Wednesday, May 5, 9am PT

Growth Webinar Series: Optimize for Retention


Ibrahim Bashir

VP of Product Management, Amplitude

Jimmy Shanfeld

Senior Principal, Customer and MarTech Strategy, Slalom

Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part webinar series, experts from Amplitude and Slalom will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

In this second session, attendees will learn:

  • Proven methods for building a data-informed retention strategy

  • How focusing on retention helps you avoid the "leaky bucket"

  • Simple framework to help drive growth by maximising customer lifetime value

This event is in partnership with:

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.