Session 2: Optimize for Retention

Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's best products optimize for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part product-led growth webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands win. You will be inspired to move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

Make sure to register for all 3. If you can't join a session, we will send you the recording.

• August 18: North Star Framework & OKRs
• August 25: Optimize for Retention
• September 1: Build for Product-Led Growth

The second session is led by Abby Kouzmanoff, Principal Product Manager at Amplitude and is all about how to Optimize for Retention:

• Why focusing on retention helps you avoid the "leaky bucket"
• How to determine the right retention model for your product
• How to see what behaviors are driving desired outcomes, such as engagement and retention

We hope you will enjoy the recording of this webinar.